Understanding Search Engines

Are you curious to know how to place your company amongst the top positions throughout the major search engines?

Understanding search engines and how they rank web pages has a huge influence on how your website will perform. The number one objective of search engines such as Google is to offer their customers the best user experience possible and the overriding factor that determines this is relevance. What ever is typed into the search bar needs to be reflected in relevant search results by matching websites to these search terms. This matching process is done by an algorithm which combines various indicators about your website to work out what it is about.

Unfortunately we can’t pick up the phone and ring Google to let them know what our site is about and some of the key components that helps us rank are out of our hands. Here are some key points that will help us look relevant for our targeted keywords or phrases.

• Use limited Flash & Ajax technologies
• Analyse and use the relevant keywords that searchers use to find your products
• Constantly monitor changing trends with search terms
• Continually add new content or even start a blog
• Become popular by having great & interesting content
• Get involved in the online community
• Join your online industry associations
• Test your site and make sure everything works
• Add a sitemap of your site